Our developer lounge at this fall's Dreamforce conference played host to some key partners, including both Google and Adobe, in the process of bringing the platform capability of Force.com to the developer community. I'd like to conclude (at least for now) our series of video interviews from that conference with the inside story of what Force.com represents and how developers may want to approach the opportunity it provides.

My guest for this conversation was Chris Fry, Senior Director of Platform Development, who shared his views on the general capability of salesforce.com's rapidly expanding and evolving on-demand platform -- in particular, the new approach to Web-facing application design that's enabled by Visualforce.